Question: What is at the third level (from the bottom) in brand resonance pyramid, i.e., the third dimension of brand development? That is, what is the

What is at the third level (from the bottom) in brand resonance pyramid, i.e., the third dimension of brand development? That is, what is the third step in building brand equity? a. performance/imagery b. salience c. resonance d. judgments and feelings

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