Question: What is Bounded Rationality, and how does it affect consumer decision - making? It refers to consumers making perfectly rational decisions based on all available
What is Bounded Rationality, and how does it affect consumer decisionmaking?
It refers to consumers making perfectly rational decisions based on all available information.
It describes consumers' tendency to rely solely on emotional appeals when making decisions.
It suggests that consumers have unlimited cognitive resources to process information.
It indicates that consumers aim to make rational decisions but are limited by cognitive constraints.
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