What is considered key in consolidating fragmented industries through value innovation? Create franchises to ensure better control. Create economies of scale. Get the strategy ight then expand as daply as possible. Maintain tight control of customized inventony based on region What advantage would a horizontal merger with a competitor have? more control of profits economies of scale creation of a niche market a more stable, mature industry How are new product opportunities created that can lead to the emergence of an embryonic industry? technology innovation relative advantage compatibility harvesting