What is Consumer behavior?

The process a consumer goes through when deciding on how to navigate a decision

The study of consumers' acthons during searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs

The study of consumers and organizations throughout a given period of time within the purchase decision

The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners and society