Question: What is convergence? The process by which benefits - based value is created through collaborative participation by customers and other stakeholders in the new product
What is convergence?
The process by which benefitsbased value is created through collaborative participation by customers and other stakeholders in the new product development process
A phenomenon whereby something new and valuable is created
A product that consumers perceive to be new and different from existing products
The coming together of two or more technologies to create a new system with greater benefits than the sum of its parts
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