Question: What is Cost - Benefit Analysis, and how is it used in decision - making? a ) Cost - Benefit Analysis evaluates marketing strategies. It

What is "Cost-Benefit Analysis," and how is it used in decision-making?
a) Cost-Benefit Analysis evaluates marketing strategies. It is used to measure campaign effectiveness.
b) Cost-Benefit Analysis assesses the financial implications of decisions by comparing costs with expected benefits. It is used to determine the feasibility and value of various options.
c) Cost-Benefit Analysis is a tool for employee performance evaluation. It is used to assess training programs.
d) Cost-Benefit Analysis measures supply chain efficiency. It is used to optimize logistics.

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