Question: What is Credibility? Review pp 2 6 7 - 2 7 0 Study Expertise or Trust - write down notes, etc. Study the Expertise x

What is Credibility?
Review pp 267-270
Study "Expertise" or "Trust" - write down notes, etc.
Study the "Expertise x Trust" section and the "Credibility Matrix"
Each group, develop a basic persona who is a "3" on the Credibility Matrix
What is Credibility? Review pp 267-270 Study "Expertise" or "Trust" -

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