Question: What is customer data integration ( CDI ) , and what is its primary goal? It is meeting customer expectations by enabling relevant information to

What is customer data integration (CDI), and what is its primary goal?
It is meeting customer expectations by enabling relevant information to flow freely throughout an organization to the point of the interaction.
What kinds of problems can arise when employees don't have access to proper information about the customer during a touch point interaction (see example scenario in the book)?
 What is customer data integration (CDI), and what is its primary

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