What is customer lifetime value $($CLV$)?$

What is customer lifetime value $($CLV$)?$

The difference between the revenues generated by a specific customer and the total expenses for acquiring, servicing, and maintaining that customer relationship, including the cost of promotional marketing, over the customer$$s lifetime

The overall expenses incurred in developing a new product and marketing it to target customers.

The total revenue potential of all customers over a specified time period, regardless of individual expenses

The profit margin earned on each product sold to a customer, excluding marketing expenses