Question: What is customer - perceived value? ANSWER The overall process of building and maintaining profitable customer relationships by delivering superior custorger value and satisfaction The

What is customer-perceived value?
ANSWER
The overall process of building and maintaining profitable customer relationships by delivering superior custorger value and satisfaction
The extent to which a product's perceived performance matches a buyer's expectations
The portion of the customer's purchasing that a company gets in its product categories
The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers
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What is customer-perceived value? ANSWER The overall process of building and

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