Question: - What is customer satisfaction? - What is a closed loop process? Example? - Define customer experience? Explain the gap discussed in the article. -

- What is customer satisfaction? - What is a closed loop process? Example? - Define customer experience? Explain the "gap" discussed in the article. - What is a successful brand? Explain the value proposition discussed. - What is a customer corridor? - Which touchpoints are more valuable than others? - Explain CEM vs CRM. - Main points of the paper

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