What is Data Privacy$$and Why Is It Important?

Data today is fueling an increasing number of businesses. Personalized customer experiences, automated marketing messaging, and science$-$driven insights all depend on the quality and volume of your information. Companies are eager to gather data, and understandably so$.$ Legislators, on the other hand, are keen to protect the privacy and safety of individuals. Data Privacy is important because it safeguards personal integrity, promotes trust in digital interactions, and upholds the fundamental rights of individuals in an increasingly data$-$driven world.

Businesses often face challenges as they aim to comply with data privacy regulations like Europe's General Data Protection Regulation $($GDPR$)$ and the California Consumer Privacy Act $($CCPA$).$ These regulations demand strict access controls to protect sensitive personal data.

Assume you are part of a software development team, you are tasked with providing critical input regarding the privacy of data in the software application.

QUESTION $1$

Referring to the software application being developed, analyse and discuss the key issues with data privacy in software development and recommend ways to curb these issues.