What is Ethics? Select one: O a. moral principles and creative ideas O b. moral principles and values that guides behavior O c. moral values and perception d. consumer behavior and company standards e. behavior watch and customer lawsuits What are the advantages of secondary research? Select one: O a. more expensive and more time b. less time and more expensive O c. less expensive and more time intensive O d. more expensive and less time intensive e. less expensive and less time intensive