What is Extremeness Aversion?Consumers tend to avoid extreme options, often choosing the middle option when presented with a range of choices.Analyzing the Options:$1.$Introduce $14$ oz$.$ Eliminate $16$ oz$.$This would create a new middle$-$ground size $(14$ oz$)$ between $12$ oz and $20$ oz$.$ The $20$ oz would now become the largest option, which might actually push consumers toward the $14$ oz size rather than the $20$ oz$,$ as the $14$ oz becomes the new moderate choice$\mathrm{.}2.$Introduce $24$ oz$.$ Eliminate both the $12$ oz and the $16$ oz$.$By removing the smaller options, you leave consumers with a choice between $20$ oz and $24$ oz$.$ The $20$ oz might still be perceived as large, but since theres no smaller option, this setup might not fully leverage extremeness aversion because there is no middle size anymore$\mathrm{.}3.$Introduce a $40$ oz$.$ Dont eliminate anything.Introducing a much larger size $(40$ oz$)$ could push consumers away from the $40$ oz and toward the middle$-$sized options $(16$ oz or $20$ oz$).$ However, the $16$ oz may still be more appealing as a smaller middle option compared to the $20$ oz$\mathrm{.}4.$Introduce $24$ oz$.$ Eliminate $12$ oz$.$This configuration leaves three options: $16$ oz$,20$ oz$,$ and $24$ oz$.$ The $20$ oz becomes the middle option between $16$ oz $($smallest$)$ and $24$ oz $($largest$).$ This setup is ideal for leveraging extremeness aversion because consumers tend to avoid the extremes $(16$ oz and $24$ oz$)$ and gravitate toward the middle $(20$ oz$).$