Question: What is false about positioning? involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of

What is false about positioning? involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

Drives marketing mix

Product design impacts positioning.

Considers consumers targeted.

Reasons to believe support point of differences.

Should provide a point of difference provides value to target consumer relative to competition.

All are true.

All are false.

What is false about positioning? involves the process of defining the

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