Question: What is IBM s competitive position & how does it create greater willingness to pay? Strategic Position & positioning ( 5 pts ) Analyzing Willingness

What is IBMs competitive position & how does it create greater willingness to pay?
Strategic Position & positioning (5 pts)
Analyzing Willingness to Pay REQUIRED EXHIBIT (5 pts)
What forms of inertia were present in IBMs reaction to the FTCs charges?
Strategy Formulation & Inertia (10 pts)
Was it sound corporate strategy to license the OS for the IBM PC from Microsoft?
Application of Better-Off Test (5 pts)
Application of Ownership Test (5 pts)
Clarity & Language (10 pts)

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