What is in a name, and why is there value associated with a specific brand or company name $($also

branding of the name$)?$ Within marketing, the $4$ Ps target "Who is the Customer?" and "Why do they hold

value in that specific Brand." Expand on the following concepts for your post:

Write one paragraph discussing why people value specific brands. Ensure you include all $4$ Ps contributing to the

perceived or actual value of the products or services.

Write one paragraph examining brand loyalty. Are you loyal to any specific brands? Explain why you maintain that

relationship with the company and why those products hold value in your life.

Write one paragraph reflecting on the difference between generic brands and name brands. Despite the price

often being lower for the generics, why do people still buy the name brand $($even though the products are identical

or even made by the same manufacturer$)?$ Make sure to include other marketed aspects of a brand, such as

"Organic," "Limited Time Only," or even "Made with Sustainable Resources." $($Ensure you support your opinion

with academic resources such as journal articles on the HCCC Library website databases under research.$)$