What is information collected for the first time, specifically for use in a marketing research project, called?

Primary data

Secondary data

Unstructured data

Sampling data

Assessment question

An advantage of primary data is

researchers know the source and quality

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A disadvantage of secondary data is

the source and quality can be unclear to researcher

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An advantage of secondary data is

it is lower in cost and faster to gather than primary data

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A disadvantage of primary data is

it costs more and takes longer to gather than secondary data

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