Evaluate the following issues for Cadbury Schweppes before and after the proposed deal with Adams highlighting the

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Question:

Evaluate the following issues for Cadbury Schweppes before and after the proposed deal with Adams highlighting the positives and negatives that you can identify

a) Strategic Issues (Market position, Competitive Position, Market selection, Business overlaps)

b) Organizational Issues (Structure & processes, Execution, Cultural, HRM)

c) Expected Synergies associated with the takeover if the deal goes through. Which of the proposed synergies do you believe will work out? Which are you skeptical of?

d) In terms of the structure of the market, attempt a Five Forces Analysis of the beverage, chocolate, and gum categories.