Question: What is it called when a company expands by granting someone else to use its company name, business model, and trademarks. Question 8 Select one:

What is it called when a company expands by granting someone else to use its company name, business model, and trademarks.
Question 8 Select one:
a.
strategic alliance
b.
joint venture
c.
franchising
d.
direct marketing channel
e.
none of these is correct

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