What is Lifetime Value to Customer Acquisition Cost ratio of EarlyTech Company given the following estimates? Customers
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Question:
What is Lifetime Value to Customer Acquisition Cost ratio of EarlyTech Company given the following estimates?
Customers are expected to pay for an annual subscription of $ at the beginning of the year for a maximum of years
Each year, of the remaining customers will not renew their subscription
To determine lifetime value, use a discount rate of
The company attains customers through Google Ads for which it pays $ a click
It takes about clicks to get customers
Express your answer to two decimal places.
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