Question: What is market segmentation? Multiple choice question. The activities a firm undertakes to create a certain perception of its product in the eyes of the

What is market segmentation?
Multiple choice question.
The activities a firm undertakes to create a certain perception of its product in the eyes of the target market
The process of thoughtfully defining a firms objectives and developing a method for achieving those objectives
The systematic collection of data to identify the those things that have the potential to influence the performance of the firm and its strategies
The process of dividing a larger market into smaller groups based on meaningfully shared characteristics
An organizations plans for dividing the firm into key functional areas or divisions

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