$-[]$ What is Marketing Management

$-[]$ diff between goods, services, experiences

$-[]$ Communication channels and what is it called when you combine them

$-[]$ Diff between needs wants and demand

$-[]$ Diff Between Value, customer satisfaction

$-[]$ The system that collects information$-$ DATABASE $($way to collect$)$

$-[]$ How to track customers online

$-[]$ When customers are upset with the company what do they do

$-[]$ Diff types of marketing research firms

$-[]$ Meaning & Steps $($know them in order$)$ of Marketing Research

$-[]$ IMP Diff between Primary & Secondary data

$-[]$ Primary data$-$ Qualitative data & Quantitative $($know what it is and be able to define$)($Both have their ways of collecting data$)$

$-[]$ Diff types of questions$-$ open$-$ended, close$-$ended, dichotomist $($yes$/$no$),$ liker scales, MCQ$,$ semantic differential scale$($ happy$/$sad$,$ nervous$/$calm$)$

$-[]$ What is the diff between the prospective customer$$s evaluation of all the benefits and all the costs that the company is offering? vs the same thing but for an alternative?

$-[]$ What is the perceived monetary value of the bundle of economic, functional and psychological benefits $($customers expect from that, how much money is attributed$)$

$-[]$ What is the $80-20$ Rule

$-[]$ What do you call a customer that has longevity in the company?

$-[]$ What do you call the NPV of future profits expected over a customer$$s lifetime purchases?

$-[]$ What customer relationship management is$?$ What is its goal?

$-[]$ Sometimes customers drop out $-$ how do you get them back$-$ what strategy do you use?

$-[]$ What is consumer behaviour?

$-[]$ Diff between culture, subculture, social class, family and group

$-[]$ What is trait theory? what is it focused on$?$

$-[]$ TERMS & definitions $-$ Selective retention, Cognitive dissonance, subliminal perception,

$-[]$ Associative network memory model $($think of your brain and the way it works HINT$)$

$-[]$ Product Category $-$ The brands that come to your mind $-$ Group for. brands is called what? $($Eg; soda $-$coke, Pepsi$)$

$-[]$ Diff between attitudes, perception, learning, beliefs, biases, heuristics$-$ a way of thinking$/$ ability to grasp things faster

$-[]$ Diff between segmentation, targeting and positioning

$-[]$ Diff people involved in decision$-$making$-$ eg family$-$cereals $-$ what to buy and who pays for it and who makes a decision in the process

$-[]$ All different loyalty groups $-$ NOT COVERED

$-[]$ WHAT A PRODUCT IS

$-[]$ Product Mix, Product breath, Product depth $($few questions$)$

$-[]$ What is co$-$branding and its advantage

$-[]$ When a company gives you a guarantee on a product what is it called

$-[]$ What is the guarantee associated with the product?

$-[]$ Steps in the New product process $($Beginning till the end$)$