Question: What is meant by last - touch attribution? Question 1 6 options: Last - touch attribution gives all credit for a conversion to the first

What is meant by last-touch attribution?
Question 16 options:
Last-touch attribution gives all credit for a conversion to the first marketing touchpoint.
Last-touch attribution gives all credit for a conversion to the marketing activity with the highest impact.
Last-touch attribution gives all credit for a conversion to the last marketing touchpoint.
Last-touch attribution gives all credit for a conversion to the marketing activity with the longest time lag.

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