Question: What is meant by normal thinking, and why is it a problem? How might this be applied to the New Coke marketing campaign? Why was

What is meant by "normal thinking," and why is it a problem? How might this be applied to the New Coke marketing campaign?

Why was Coke losing share?

Was it indeed a taste problem? Why

/

why not?

What was the role of the brand in the problem? Where else did they go wrong?What is meant by "normal thinking," and why is it a problem? How might this be applied to the New Coke marketing campaign?

Why was Coke losing share?

Was it indeed a taste problem? Why

/

why not?

What was the role of the brand in the problem? Where else did they go wrong?

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