Question: what is meant by primary data vs . secondary data, applied research vs . basic research, why managers need to know about research, the manager

what is meant by primary data vs. secondary data, applied research vs. basic research, why managers need to know about research, the manager and the consultant-researcher, and internal vs. external researchers. Ethics is another important issue, but well be examining that in more detail as our next topic so we'll leave it for now.

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