What is meant by the concept of diffusion of innovation, and could you provide a comprehensive exploration
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"What is meant by the concept of diffusion of innovation, and could you provide a comprehensive exploration of its mechanisms, theories, and implications, including the factors influencing the rate and pattern of innovation adoption across diverse populations or markets?"
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Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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