What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and the reasons

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What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and the reasons marketers use them?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Feb 03, 2022 05:50 AM

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What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and the reasons

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Tradeoriented sales promotions are promotions aimed at intermediates in the marketing channel such as wholesalers retailers or distributors Some of th... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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