What is missing in the market (gap analysis)? Which gap you can fill by introducing a new product in the market? What feature you can add (that are missing in available products)? How can you analyze your target segments? What are the relevant factors (base) upon which you can segment your market? Which pricing strategy is appropriate for this segment? What marketing channels are relevant to attract that target segment? What are the ethical concerns that as a company you have to take care for this target segment?

This assignment needs you to put some efforts. Here is a tip for you to follow for the assignment: Read the above questions and think about a new product (or a new product feature) that can fill a gap in the market. Once you have an idea, look for the answers by using the concepts you have read during the semester, or search it on the internet using google search.