Question: what is NOT a valid reason tonperform RFM analysis? a.) they are likely to have required data readily accessible b.) RFM analysis is very likely

what is NOT a valid reason tonperform RFM analysis?

a.) they are likely to have required data readily accessible

b.) RFM analysis is very likely to identify the variable that best predicts response

c.) RFM is easier to understand than many of the more modern scoring models

d.) RFM tends to work fairly well across different companies and industries

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