What is NOT included in a value positioning statement?$$

Question $7$ options:

Market growth rate

Target customers

Primary benefit

Frame of reference$$

Question $6$ options:

Understands the essence of the offering$$s strategy to the company$$s senior management.

All of them

Understands the essence of the offering$$s strategy to the company$$s target customers.

Understands the essence of the offering$$s strategy to the company$$s external collaborators such as advertising agencies, channel partners, and external salesforce.

Question $5$ options:

Functional value

Monetary value

Psychological value

All of them