What is one lesson that can be learned about the power of a virtual communication community to come together for good without oversight from the organization itself?

This event took place in $2001,$ years before social media's rise to prominence. Does the power of viral information make something like "Red, White, and Blue Out Kyle Field" more likely to occur in the future? Why or why not?

What other similar efforts can you find that are fan$-$generated and that did not initially include organizational oversight?