Question: What is penetration pricing? When would you use it? What is a push strategy? What is a pull strategy? How do manufacturers get more power

  1. What is penetration pricing? When would you use it?

  2. What is a push strategy?

  3. What is a pull strategy?

  4. How do manufacturers get more power in the channel? How do retailers get more power in the channel?

  5. What are the 4 Ps, aka, the marketing mix?

  6. What is the difference between customer and product orientation?

  7. How can you tell a company is customer oriented and not product oriented?

  8. Why do monopolies often need to market, even though they are the only supplier?

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