What is Porter$$s Five Forces Model?

evaluates an organization$$s strengths, weaknesses, opportunities, and threats to identify significant influences that work for or against business strategies

analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry

views a firm as a series of business processes, each of which adds value to the product or service

generic business strategies that are neither organization$-$ nor industry$-$specific and can be applied to any business, product, or service