Question: what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures,

what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or any internet source! Instead, describe the concepts IN YOUR OWN WORDS. Write in full sentences and demonstrate college-level writingwith proper spelling, grammar,punctuation, capitalization, and writing mechanics.In your response, provide an example that illustrates a specific company's positioning.

IMPORTANT: To maximize your score be sure to respond to all 3 parts of the question by providing:

A definitionof positioning
An explanation of why positioning is important when marketing
At least 1 exampleof a specific company's positioning

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

IN EXCEL: Labran Jones has played for the Cleveland professional basketball team for the past eight seasons and has established himself as one of the top players in the league. He has recently become...

What is the PURPOSE of a SWOT analysis? After explaining a SWOT's purpose, identify the 4 quadrants of a SWOT analysis and explain how the ROWS and COLUMN of a SWOT analysis differ. Why is a SWOT...

difficult to acquire and not up to date. out of date and not specific enough for the project. unavailable in time and potentially biased. biased and misaligned with the study's purpose. costly and...

QUESTION 43 20 points Save Answer As discussed in class, what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures,...

QUES 43 20 points Save Answer As discussed in class, what is POSITIONING and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or...

Which one of the following is NOT one of the 5 elements of promotional effectiveness presented by Dr. Daniels? Credibility Engagement Call to action Memorable Clarity QUESTION 8 6.8 poin The first...

As discussed in class, what is the MARKETING MIX and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or any internet source!...

what is the MARKETING MIX and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or any internet source! Instead, describe the...

As we turn our focus to the international realm, take a moment to compare the governmental systems of the UK and the U.S. Identify a few key differences between a parliamentary and a presidential...

You have a child who will start college in 14 years, and you plan to set aside $1,000 a year for her college education during that period. You estimate that you will earn an annual interest rate of...

19. What is the alternative method of handling unearned income?

WHAT IS the cash flow statement BBINFIT ,AND HOW WE CAN ANALAYSES

1. Draw a supply and demand graph and identify the areas of consumer surplus and producer surplus. Given the demand curve, what impact will an increase in supply have on the amount of consumer...

3. What are the two characteristics of public goods? Explain the significance of each for public provision as opposed to private provision. What is the free-rider problem as it relates to public...

5. Assume the demand for lumber suddenly rises because of a rapid growth of demand for new housing. Assume no change in supply. Why does the equilibrium price of lumber rise? What would happen if the...