Question: What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance associated with a consumers purchase of a smart phone? Explain the important

  1. What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance associated with a consumers purchase of a smart phone?
  2. Explain the important requirement for segmenting the consumer market?
  3. Explain any three types of company Macro environment with examples?

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