Question: What is Product life-cycle analysis? How can it function as a strategic tool for brand managers? What are the methods of analyzing product portfolio performance?

What is Product life-cycle analysis? How can it function as a strategic tool for brand managers?
What are the methods of analyzing product portfolio performance? Define or explain each point in one sentence.

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What is Product LifeCycle Analysis Product lifecycle analysis PLCA is a process used to understand the stages a product goes through from its introduction to its decline with the goal of assessing the ... View full answer

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