Question: What is publicity? Using consumer data gathered from public records to improve a company s productss Promoting the products of a company through paid advertising

What is publicity?
Using consumer data gathered from public records to improve a companys productss
Promoting the products of a company through paid advertising and marketing efforts
Using a third party to conduct market research and gather data on company and product performance
Promoting the content of a product, person, brand, or service through unpaid and independent methods

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