What is reputation management? Use an example to illustrate your answer

 

2-  What information do you need to include in a media buying brief? Use an example that include Radio, Outdoors and Social Media. What is the main difference between traditional and social media buying?

 

3-  What is consumer insight? How do we use it in advertising? Use an example and explain how the company used in their integrated communication campaign.

Answer rating: 100% (QA)

1 Reputation Management Reputation management refers to the practice of influencing and controlling an individuals or organizations reputation It involves monitoring and addressing public perception a... View the full answer