Question: What is reverse engineering? ANSWER A method by which marketers get information about everyday happenings in the marketing environment An organized collection ( often electronic

What is reverse engineering?

ANSWER

A method by which marketers get information about everyday happenings in the marketing environment

An organized collection

(

often electronic

)

of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more

The process of physically deconstructing a competitor's product to determine how it's put together

The process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely information to system users

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What is reverse engineering? ANSWER A method by

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