1. What is Seventh Generations brand positioning, and how does the company fulfill its brand promise? Is the founder, Jeffrey Hollender, the brand or is the brand larger than the founder?

2. How can Seventh Generation grow their awareness levels? How can they best employ broader reach vehicles, such as print, television, mobile, and digital marketing? Which outlets and promotions would you suggest?

3. What marketing advice would you give to mainstream companies looking to compete in the green market?

4. In what ways were Seventh Generations marketing plans successful and in what ways did they fail?

5. Analyze Jeffrey Hollenders four reasons explaining why he was fired. What other reasons can explain why the board fired him?

6. What are the strengths and weaknesses of new CEO John Replogle and the new CMO given their backgrounds in leading marketing efforts at Seventh Generation? Do they have a better chance than Jeffrey Hollender in growing Seventh Generations revenue?

7. What marketing advice would you give to the new Seventh Generation CMO? What would you suggest he change, and what would you suggest he keep the same in the companys marketing mix?

8. What should Seventh Generation do with regards to pricing to generate increased market share, revenue growth, and profits?