What is the answer to 1, 2, and 3? 1. Computer customer profitability by assigning customer service costs to the four customers. The revenues and direct costs of the properties are reported in the image below. Estimate and deduct the indirect customer service costs to determine the profitability of a customer.

2. What did Pia learn about the profitability of her customers? Which chains drive Fresno's profits? How might Pia improve the financial performance of her territory?

3. ABC procedures were adopted for product costing purposes. Product costing is required for US GAAP because firms must be able to account for their inventory. is customer probability analysis driven by GAAP, or is it an additional analysis that a manager may want for decision making?