1. What is the basic customer need provided by Key West Key Lime Pie (KWKLP)?

   	a.	key lime pie
   	b.	snack, sweet, treat, desert
   	c.	taste of Old Key West
   	d.	best pie award
   	e.	b and c are the basic needs provided by KWKP

2. What is the key marketing situation faced by KWKLPCo?

   	a.	poor financial performance
   	b.	nasty owner
   	c.	cluttered store layout
   	d.	lack of proprietary product ingredients
   	e.	expensive Big Pine Key location

3. What is KWKLPCos main strength (consumer view)?

   	a.	Excellent location
   	b.	award-wining product
   	c.	many key lime products for sale on the store shelves
   	d.	financial support of Marcus Lemonis
   	e.	reasonable prices

4. What is KWKLPCos main weakness (consumer view)?

   	a.	poor key lime product margins
   	b.	poor financial performance
   	c.	cluttered store layout
   	d.	lack of proprietary product ingredients
   	e.	expensive Big Pine Key location

5. What is an example of an opportunity for KWKLPCo?

   	a.	declutter store layout
   	b.	partneter with local restaurants
   	c.	add proprietary ingredients
   	d.	close the Big Pine Key location
   	e.	all the above are main opportunities