Question: What is the basic idea behind effective sampling? The sample should only include respondents that fit the marketing scope Respondents should be chosen according to

What is the basic idea behind effective sampling?

The sample should only include respondents that fit the marketing scope

Respondents should be chosen according to geographic location

Sample size should be large

Respondents should represent the entire population of interest

Interviews should be decided on a first-come first-served basis.

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