Question: What is the biggest problem with using ranking as a performance measure? 1) It is always very time consuming 2) It raises questions about fairness

What is the biggest problem with using ranking as a performance measure?

1) It is always very time consuming

2) It raises questions about fairness due to low validity

3) It tends to be too objective to impact behaviors

4) It involves customer evaluations, which can be expensive

5) Most people don't understand how to do it

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