what is the brief summarizing for this text ?

To look at the factors mentioned in the literature review triangulation methodology has been adopted which includes primary and secondary data. Positivism and interpretivism philosophies are employed to examine brand switching factors. Deductive approach has been adopted which relates to interpretivism whereas inductive approach has been adopted which is related to positivism research philosophy. Primary data has been collected though a questionnaire survey.

A close ended questionnaire was outlined with a specific end goal to direct survey. survey has been produced by considering aims and objectives of research. Data has been gathered from an sample of 100 cell phone subscribers from Morocco. Research has chosen sample through accommodation sampling method. Ethical issues like confidentiality of information, no harm to anyone, genuine practices of data gathering and plagiarism issues have been viewed carefully.