What is the central concept behind values$-$based branding${}^{\text{'}\text{'}}$ when brands to align with the value$-$expressive function to support consumers' closely held beliefs?

Building brands that spend marketing dollars developing programs that advance their customers' lives as well as their communities

Bulding consumers' egos and helping them understand their ability to achieve more using the advertised product

Providing data and facts to back up product claims

Reinforcing positive attitudes by using principles of repetition and influencer engagement