What is the CLV for the Basic level, Pro Plan, & Enterprise level? Assume: For the Contribution per year, the monthly price points are in the case. Convert to yearly revenue & assume variable costs of 20% 1. 2. A 5% interest rate 3. The retention rate is 75%. AnswerDash has retained 3 out of 4 customers, so it is 75% (for now) The acquisition costs are $1,500 4. Calculate the economic value added for the AnswerDasb product with PetHub (assuming $4.5 M in revenue and 104,000 site visits) 1. 1, 2. 3. For Increased Revenue, assume that E-Commerce variable costs are 65% Revenue increase is 12% (Tire Buyer, pg 10) to 30% For accuracy, do both cases where 10% is low and 30% is high For decreased costs: 1. 1% of site visitors engage customer support 2. The reduction in tickets is 50% 3. The cost per ticket is $7.50 What is the CLV for the Basic level, Pro Plan, & Enterprise level? Assume: For the Contribution per year, the monthly price points are in the case. Convert to yearly revenue & assume variable costs of 20% 1. 2. A 5% interest rate 3. The retention rate is 75%. AnswerDash has retained 3 out of 4 customers, so it is 75% (for now) The acquisition costs are $1,500 4. Calculate the economic value added for the AnswerDasb product with PetHub (assuming $4.5 M in revenue and 104,000 site visits) 1. 1, 2. 3. For Increased Revenue, assume that E-Commerce variable costs are 65% Revenue increase is 12% (Tire Buyer, pg 10) to 30% For accuracy, do both cases where 10% is low and 30% is high For decreased costs: 1. 1% of site visitors engage customer support 2. The reduction in tickets is 50% 3. The cost per ticket is $7.50