What is the context (markets/customer, competitors/industry structure, technology/innovation history) of this case? Using the differentiation overserved-market (disrupt)
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Question:
- What is the context (markets/customer, competitors/industry structure, technology/innovation history) of this case?
- Using the differentiation overserved-market (disrupt) and underserved-market (sustain), what is your assessment of the Docker's strategy for Khakis?
- Diagram a disruptive technology landscape for this case.
- What are the general implications of this case for the clothing/fashion industry? (hint: Include issues such as mass customization and companies like Zara)
- Disruptive technology is a misnomer: Who's business model is disrupted?
- The differentiation overserved-market (disrupt) and underserved-market (sustain) is one way to be sure about whether or not a new product or new service is disruptive.
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