Question: What is the core challenge in this case, the central marketing / behavioral issue? What are important decision criteria to be satisfied? Health is important,

What is the core challenge in this case, the central marketing/behavioral issue?
What are important decision criteria to be satisfied? Health is important, but so is customer retention and revenue growth. How should Mr. A prioritize to find a happy balance?
What should the mask policy be? Why? (Justify.)
How should the policy be framed and communicated? Please suggest an exact wording.

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